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Improving next generation assessment design

using sophisticated techniques to explore real-world problems

to link design rationales with local contexts

building a bank of data to inform your work

Assessment MicroAnalytics

Next Generation Design

Our microanalytic studies will improve your assessment design and strengthen test performance, user experience and validity. We conduct lab-based and field studies to provide rich process data. By involving us early on, you’ll receive invaluable feedback that informs your test design, preempts problems and mitigates expensive redesign costs.

Microanalytic Insights

Capturing precision data on eye movements and emotion, gesture and verbal interaction, our sophisticated studies observe assessment responses as they take place in real-world settings. Our studies of test reception and user experience will help you to understand and compare test performance and validity across groups and contexts.

Process Data Visualisation

Our fine-grained samples of test performance provide valuable resources to support investigations into item characteristics, test fairness and data forensics. We will make the information available to you through helpful visualisation tools, animations, eye tracker images, videos and analytics reports.

Clients include:

How we work



The Enterprise Centre
University of East Anglia
Norfolk NR4 7TJ
United Kingdom

+44 (0) 7783 157987

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