Assessment MicroAnalytics
Next Generation Design
Investing in microanalytic studies will improve your assessment design and strengthen test performance, fairness and validity. They are especially useful to inform next generation assessment design and to ensure fairness in AI. We can conduct lab-based and rapid field studies to provide rich, meaningful data. By involving us early on, you’ll receive invaluable feedback that informs your test design, pre-empts problems and mitigates expensive redesign costs.
Microanalytic Insights
Capturing data on everything from eye tracking and emotion recognition to gesture and verbal interaction, our sophisticated microanalytic studies observe assessment responses as they take place in real-world settings. Our ethnographic studies of test reception bridge the gap between design rationales and local knowledge, helping you to understand and compare test performance and validity data across contexts.
Process Data Visualisation
Our fine-grained samples of test performance provide an invaluable resource to support investigations into assessment anomalies, analysis of item characteristics, test fairness and data forensics. We make the information available to you through helpful visualisation tools, including animations, eye tracker images, videos and analytics reports.
Clients include:
"Bryan’s work presents a refreshing approach to assessment validation using observational micro data to understand how assessments are practically operating in contexts."
Tania Clarke, Senior Research Manager, Cambridge Assessment English
"AI is often criticised for its lack of human touch, it therefore seems appropriate for ACTNext to collaborate with an esteemed anthropologist with experience in the testing process on our projects that include AI and ML."
Alina A. von Davier, Senior Vice President, ACTNext
"...the field of measurement ,assessment, and testing has been calling out for a new and expanded evidential basis for test validation. Maddox’s program of research answers that call..."
Bruno D. Zumbo. Paragon UBC Professor of Psychometrics and Measurement
