We are Assessment MicroAnalytics
We are Experts
We are experts in the collection and analysis of observational data on user experience and assessment response processes. Our studies enhance the transition to digital modes of assessment, and increase confidence in new assessment products.
We are Experienced
We capture the cognitive and emotional dimensions of test performance with techniques including eye tracking, and the analysis of gesture, talk and facial expressions in real life assessment contexts such as schools, households, and examination centres.
We are Mobile
With our state-of-the-art mobile eye tracking laboratory, we can work in classrooms and testing centres anywhere in the world to collect observational data on educational assessment as it takes place.
Clients include:
"Bryan’s work presents a refreshing approach to assessment validation using observational micro data to understand how assessments are practically operating in contexts."
Tania Clarke, Senior Research Manager, Cambridge Assessment English
"AI is often criticised for its lack of human touch, it therefore seems appropriate for ACTNext to collaborate with an esteemed anthropologist with experience in the testing process on our projects that include AI and ML."
Alina A. von Davier, Senior Vice President, ACTNext
"...the field of measurement ,assessment, and testing has been calling out for a new and expanded evidential basis for test validation. Maddox’s program of research answers that call..."
Bruno D. Zumbo. Paragon UBC Professor of Psychometrics and Measurement
