Assessment MicroAnalytics
Next Generation Design
Our microanalytic studies will improve your assessment design and strengthen test performance, user experience and validity. We conduct lab-based and field studies to provide rich process data. By involving us early on, you’ll receive invaluable feedback that informs your test design, preempts problems and mitigates expensive redesign costs.
Microanalytic Insights
Capturing precision data on eye movements and emotion, gesture and verbal interaction, our sophisticated studies observe assessment responses as they take place in real-world settings. Our studies of test reception and user experience will help you to understand and compare test performance and validity across groups and contexts.
Process Data Visualisation
Our fine-grained samples of test performance provide valuable resources to support investigations into item characteristics, test fairness and data forensics. We will make the information available to you through helpful visualisation tools, animations, eye tracker images, videos and analytics reports.
Clients include:
"Bryan’s work presents a refreshing approach to assessment validation using observational micro data to understand how assessments are practically operating in contexts."
Tania Clarke, Senior Research Manager, Cambridge Assessment English
"AI is often criticised for its lack of human touch, it therefore seems appropriate for ACTNext to collaborate with an esteemed anthropologist with experience in the testing process on our projects that include AI and ML."
Alina A. von Davier, Senior Vice President, ACTNext
"...the field of measurement ,assessment, and testing has been calling out for a new and expanded evidential basis for test validation. Maddox’s program of research answers that call..."
Bruno D. Zumbo. Paragon UBC Professor of Psychometrics and Measurement
