Assessment MicroAnalytics
Next Generation Design
Investing in microanalytic studies will improve your assessment design and strengthen test performance, user experience and validity. They underpin ‘next generation’ assessment in education, professional qualifications and health. We conduct lab-based and field studies to provide rich, useful data. By involving us early on, you’ll receive invaluable feedback that informs your test design, preempts problems and mitigates expensive redesign costs.
Microanalytic Insights
Capturing data on everything from eye movements and emotion to gesture and verbal interaction, our sophisticated studies observe assessment responses as they take place in real-world settings. Our ethnographic research on test reception and user experience bridge the gap between design rationales and local knowledge, helping you to understand and compare test performance and validity data across contexts.
Process Data Visualisation
Our fine-grained samples of test performance provide an invaluable resource to support investigations into assessment anomalies, analysis of item characteristics, test fairness and data forensics. We make the information available to you through helpful visualisation tools, including animations, eye tracker images, videos and analytics reports.
Clients include:
"Bryan’s work presents a refreshing approach to assessment validation using observational micro data to understand how assessments are practically operating in contexts."
Tania Clarke, Senior Research Manager, Cambridge Assessment English
"AI is often criticised for its lack of human touch, it therefore seems appropriate for ACTNext to collaborate with an esteemed anthropologist with experience in the testing process on our projects that include AI and ML."
Alina A. von Davier, Senior Vice President, ACTNext
"...the field of measurement ,assessment, and testing has been calling out for a new and expanded evidential basis for test validation. Maddox’s program of research answers that call..."
Bruno D. Zumbo. Paragon UBC Professor of Psychometrics and Measurement
