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Improving the performance of educational assessments

With international assessment expertise

Linking user experience with assessment design

Enhancing test quality with observational data

We are Assessment MicroAnalytics

We are Experts

We are experts in the collection and analysis of observational data on user experience and assessment response processes. Our studies enhance the transition to digital modes of assessment, and increase confidence in new assessment products.

We are Experienced

We capture the cognitive and emotional dimensions of test performance with techniques including eye tracking, and the analysis of gesture, talk and facial expressions in real life assessment contexts such as schools, households, and examination centres.

We are Mobile

With our state-of-the-art mobile eye tracking laboratory, we can work in classrooms and testing centres anywhere in the world to collect observational data on educational assessment as it takes place.

Clients include:

How we work

Download our brochure


Contact Us

The Enterprise Centre
University of East Anglia
Norfolk NR4 7TJ
United Kingdom

+44 (0) 7783 157987

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linkedin.php Dr Bryan Maddox