We are Assessment MicroAnalytics

We are Experts

We are experts in the collection and analysis of observational data on user experience and assessment response processes. Our studies enhance the transition to digital modes of assessment, and increase confidence in new assessment products.

We are Experienced

We capture the cognitive and emotional dimensions of test performance with techniques including eye tracking, and the analysis of gesture, talk and facial expressions in real life assessment contexts such as schools, households, and examination centres.

We are Mobile

With our state-of-the-art mobile eye tracking laboratory, we can work in classrooms and testing centres anywhere in the world to collect observational data on educational assessment as it takes place.

Clients include:

"...the field of measurement, assessment, and testing has been calling out for a new and expanded evidential basis for test validation. Maddox’s program of research answers that call..."

Bruno D. Zumbo. Paragon UBC Professor of Psychometrics and Measurement

Bryan Maddox

Executive Director

Bryan is Executive Director of Assessment MicroAnalytics, Professor in Educational Assessment at the University of East Anglia, and visiting Professor (Professor II) at the Centre for Educational Measurement at the University of Oslo. He is a specialist in the application of small-scale, observational data on assessment response processes, including studies of gesture and eye tracking. Bryan has conducted assessment research in France, Luxembourg, Mongolia, Nepal, Senegal, Slovenia, the United States and the UK. His edited book on International Large-Scale Assessments in Education is published by Bloomsbury (2018).

Nic Redfern

Finance Director

Nic has worked with Assessment MicroAnalytics since before its launch in October 2018. He advises businesses across the digital and technology sectors, providing advice and support on strategy and growth. His focus is the adoption and alignment of technology and process to facilitate rapid scaling. As a qualified accountant, Nic has a focus on robust financial modelling and planning using an approach developed over many years working with high growth technology businesses, including; Virgin Money, the Optimise Media Group and the UK price comparison site knowyourmoney.co.uk

Naomi Care

Analyst

Naomi has an academic background in education, anthropology and psychology. As an Analyst with AMA she leads our work in the area of digital ethnogrpahy, and on neurodiversity, disability and chronic illness in assessment. Naomi previously she worked as an Education, Health and Care Plan Coordinator creating plans to ensure equity of education for students with complex needs.

Liz Monahan

Figurative artist

Liz Monahan is a figurative artist who graduated from Norwich University of the Arts with an MA Fine Art distinction in 2017. She has won the Bishop’s Art Prize and was highly commended for the Hermione Hammond Drawing Prize. Her work has been shown at the RefreshArt and ING Discerning Eye exhibitions.

“I find the human face an endlessly fascinating subject to contemplate. With the tiniest lift of an eyebrow, or slightest shift of the mouth a whole gamut of thought and feeling is expressed”.

Liz produces anonymised images on the facial expressions and gestures of test respondents. You can see more of Liz's work at: www.lizmonahan.co.uk

@MicroAnalytics • Latest tweets

@MicroAnalytics: We are delighted to launch our @MicroAnalytics Assessment Micro-Analytics Mobile Eye Tracking Laboratory, designe… https://t.co/4kSQJgOt4S

@MicroAnalytics: We are delighted to launch our Assessment Micro-Analytics Mobile Eye Tracking Laboratory, designed by #TobiiPro an… https://t.co/admhujoAaM

@MicroAnalytics: My recent @CEMO_UiO lecture series on Process Data in Educational Assessment is now available to watch on the Asses… https://t.co/i3mu4G6quF